23 April 2023 test
No positive excess on the pre-specified primary endpoint.
Reproducible analysis of whether population-scale mobile Emergency Alerts are followed by measurable unintended effects in road safety, health, safeguarding and public disruption.
The pre-specified endpoint is police-reported personal-injury collisions from the archived alert time to 15 minutes later. Association is not causation.
No positive excess on the pre-specified primary endpoint.
The primary endpoint is not statistically unusual in the matched-control analysis.
This was a pre-specified secondary sensitivity window, not a post-hoc replacement for the 0–<15 minute primary endpoint. Because several secondary windows are examined, the value is treated as exploratory, non-confirmatory and subject to multiplicity. It must not be promoted as evidence that alerts increase collisions.
Counts refer to the pre-specified 0–<15 minute window. The graphic is descriptive; the matched-control empirical test remains the inferential result.
| Alert | Window | Observed | Control mean | Rate ratio | Empirical p | Interpretation |
|---|---|---|---|---|---|---|
| 23 Apr 2023 | 0–<15 min | 3 | 4.8125 | 0.623 | 0.784 | No positive excess |
| 7 Sep 2025 | 0–<15 min | 7 | 5.5625 | 1.258 | 0.197 | Not statistically unusual |
| 7 Sep 2025 | 0–<5 min | 5 | 2.875 | 1.739 | 0.057 | Pre-specified secondary; exploratory only |
Secondary windows (0–<5, 30 and 60 minutes) are sensitivity analyses. Their p-values are not treated as independent confirmatory tests. See Methodology for the analysis hierarchy and multiplicity guardrail.
Statistical signal ≠ causation. Discovery, sensitivity tests and public evidence are deliberately separated. A result only becomes public after provenance and publication checks.
Operational alerts are especially informative because recipients may have less warning than during nationally publicised tests.
Each domain has its own evidence quality and timing constraints. Missing data is shown as missing rather than silently inferred.
The UK Government said the alert accompanied a wider wildfire-response package including additional fire-service support, military assistance and a temporary disposable-barbecue ban. The Observatory records this as context, not as evidence that the alert caused or prevented any measured outcome.
It covers police-reported personal-injury collisions. Damage-only bumps and near misses may be absent, so a null STATS19 finding does not prove that the alarm caused no driving disturbance.